Create Ad Performance Report for your Google AdWords Account

Online business owners can rake in huge profits by employing Pay per Click advertising techniques for their website. And, as a marketer, you are most likely to use Google AdWords as your main platform for this form of advertising. This one-of-its-kind program by search engine giant Google is easily comprehensible and simple to use.

When delving into search engine marketing, you have to rely on performance reports to give you an insight into the efficacy of your campaign. For PPC users, Ad Performance Reports are like 'holy books' that have to be preserved for improvisation of your efforts. These reports are compilations of statistics based on search engine functionality. They help you judge text and image ads and their efficiency in bringing in targeted visitors to your site.

In Google AdWords, you can create your own ad performance report in the following simple steps:

1) After logging in to your AdWords account, click on the 'Reports' tab at the top of the page.

2) Go to the 'Create Report' section and choose Ad Performance Report as your report type. You can also select different ad types of ad variations like text ads, image ads, video ads, etc.

3) Next, pick the kind of view you want for your report. You can choose to have data on an hourly, daily, weekly, monthly or yearly basis. The site provides extensive account-related information to its clients, as per their whims and fancies.

4) Amongst the settings, you can choose a date range for your report. This range helps you select the time span for your ad performance report. You can click on dates provided in the clickable calendars.

5) Next, you can pick the ad campaigns and ad groups that you wish to be reported on. You can also check the 'Choose All' option provided in the settings thereon.

6) There are a number of other columns available in the 'Advanced Settings' section. This will help you customise data that has to be included in your report.

7) Select a name for your Google AdWords report and save templates for the same. You will be forwarded reports in the same format.

8) The last step is to provide email addresses to which the reports and other notification are to be sent. You can also choose the preferred format for the file type from amongst the list of options available.

The aforementioned steps will guide you in picking data to be presented in your ad performance reports. This data will eventually determine the course of your future plans and ultimately the success of your campaign.

Source: http://www.articledepot.co.uk/article-235980.htm

Perks of being an AdWords Google Professional

Google dominates the global search engine marketing industry. Period. Actually, it'll be almost blasphemous to contest this statement. The way Google has gone about expanding its network is phenomenal. Web businesses worldwide are hooked to it in lure of increased traffic and revenues.

When it comes to PPC advertising, Google's programme, known as AdWords, has created ripples in the online marketplace. Convenience of use, easy accessibility and inexpensiveness have made it a favourite with advertisers. This programme is extremely effective for all kinds of businesses, irrespective of their size or popularity.

A number of SEM executives and service providers are seeking certification by Google AdWords to lend themselves credibility in the eyes of clients. But what is it that makes this programme so desirable. Listed below are just few of the reasons:

1) Being an AdWords account holder, you can exercise complete control over your budget. Bid on keywords that are popular and competitive. You can also change the bid amount depending on your budget. Fix up a daily or monthly budget if you want to avoid going overboard with your spendings. Your AdWords report will clearly specify the performance of each keyword, allowing you to drop the non-performing ones and give a push to the ones that look rewarding.

2) AdWords allows you to choose keywords on which you want your ads to appear. This will ensure that your ads are listed on chosen keywords. By doing so, you can cater to a targeted audience that comprises your potential buyers.

3) Tracking the results of an AdWords campaign is extremely convenient. Ad performance reports can be acquired on a daily or monthly basis. You can seek guidance from an AdWords Google Professional to formulate better strategies for your website.

4) As an advertiser, you have the leverage of creating multiple ad campaigns and a plethora of ad groups. Use your most important keywords in your adverts so as to attract visitors to click on them. You can easily make changes in these ads as and when deemed fit.
With so many advantages associated with AdWords, it is but natural for professionals to want to be a part of this network.

Source: http://www.article-hangout.com/Article/Perks-of-being-an-AdWords-Google-Professional/131725

Search Engine Optimisation Tips for One-Way Linking

Link popularity is a critical aspect of off-page search engine optimisation. This popularity is dependant on the number of links pointing to your web pages. At least, this is what most search engines take into consideration when ranking pages for result listings. If you have popular or highly-relevant websites pointing towards your pages, you have a better chance of procuring top rankings. Google users should remember that incoming links is a big determinant of your PageRank, another measure of success with this search engine.

One-way linking is a process wherein you get links pointing to your site without having to reciprocate the link. It is highly advantageous as you are in a win-win situation – your site is being promoted without you having to return the 'favour'. When you go about acquiring one-way links, it is imperative to remember that such links will be beneficial only if they come from sites that are good quality and have subject matter that is relevant to your business or industry at large.

Considered to be a just and open way of link building, one-way links are of huge significance in search engine optimisation services. In fact, many search engines are biased towards websites that have valuable one-way links. The following tips will help you strategise the process of getting one-way links that matter:

- Try submitting articles in ezines or other online directories. Go for the free ones as you will be in an advantageous position even if your write-ups don't work. When you submit articles into popular directories, you can get a link back that will be substantial for your optimisation campaign.

- Write content that is informative and impelling. When other webmasters go through your website, they should be lured enough to place your link on their site.

- Get into directory submissions and get links from these directories. When you submit your site's URL into online directories, users visiting them will be redirected to your web pages. This is one of the most effective techniques in search engine optimisation.

- If you make an online purchase, write a nice testimonial with regard to the product or service you have used. Use the URL of your website in the write-up. By doing so, you will have the chance of getting a link back from the vendor, who'll be more than happy to publish your comments on his site.

These simple tactics can be quite effective if put to good use. However, you need to pick the right sites and directories for link building, because this decision will eventually determine the success of your campaign.

Source: http://www.articlemotron.com/Article/Search-Engine-Optimisation-Tips-for-One-Way-Linking/128585

Search Engine Optimizers... Beware!

Search engine optimization is gaining immense popularity as an online marketing service. An increasing number of businesses are getting involved in it, lured by high revenues and maximised returns on investment.

Although the online marketplace is flooded with service providers in this field, very few actually know the dos and don'ts of this process. SEO can be a very rewarding investment for those venturing into web business promotion. However, the use of wrong techniques can get your site supplemented, blacklisted or even banned by search engines.

The following is a list of activities that should be avoided by optimizers in order to be successful with this process:

1) When creating meta tags, do not stuff them with keywords. Your keywords and phrases should be incorporated judiciously and in an acceptable manner. Meta tags should not be created just for the process of optimization; they should have some relevancy too.

2) Avoid the use of keywords in hidden text of your web pages. Even though these words will not be visible to the lay user, search engines do crawl them and index pages for better rankings. This technique is regarded unethical because this text matter usually is not pertinent to the page in question.

3) The keywords of your business should be effortlessly incorporated in the content of your web pages. Do not overdo their usage as the content then looks highly promotional in nature.

4) Link building is one of the main off-page services of search engine optimization. When you set out to link with other websites, avoid being linked to 'bad neighbourhoods' like link farms. You cannot stop any site from linking to you. But, you can regulate the quality of sites you reach out to. If you link your site to a link farm, there are chances that the search engines might ban you.

5) Do not get into link exchange with blacklisted or banned sites. By doing so, you stand the risk of being penalised or even blacklisted by a search engine network.

As an optimizer, you are solely responsible for the 'character' of your website. Even though not everything can be controlled or regulated at your end, you should always tread the acceptable path and do away with the lure of quick traffic or revenues.

Source: http://www.justarticles.net/articledetail.php?artid=25608&catid=195

What is the Need for an SEO Company

The past few years have witnessed a rapid growth in the number of search engine optimization companies. This growth is a result of the increasing market for Internet advertising and online promotion. All the websites want to increase their visibility and popularity with the aim of attracting more traffic and finding a place in the best rankings of a search engine.

Search engine optimization companies help in increasing a website's position. They basically target the organic listings of search engines, while keeping in mind their end goal, the website's sales and profits. All websites do not have an SEO team, hence they opt for the services provided by the search engine optimization companies. But it is important to choose the SEO Company that has the resources to cater to your specific needs. The entire optimization headache is undertaken by them, giving considerable freedom to the website to concentrate on other things. But, websites need to keep a close eye on the strategies employed by the SEO companies and constantly discuss their requirements with them. Since the websites are paying the SEO companies for their services, they can also demand results.

Search engine optimization companies must analyse the website thoroughly and provide effective consultation. It should be well equipped to tackle the challenges of the marketing campaign. Websites can gain valuable insight and information regarding their site optimization and it will also acquaint them with the credibility and skills of the SEO Company.

But, it is extremely important to monitor the work being done by the SEO company and the effects of the optimization strategies being employed. This can be done by regularly checking the rankings on the searchengines. The SEO companies that focus on structural changes and changes in layout and design are the ones that know their job well. Their aim is to make the site search engine friendly because this way the likeliness of the website being indexed by search engines increases. Similarly a good search engine optimization company will recommend good link partners.

Even websites that have their own SEO team, it is advisable to consult search engine optimization companies because it will help them view things from an entirely different perspective. They can incorporate the suggestions of both the SEO team and the company in thecampaign and achieve better results than expected.

Source: http://www.articlebin.com/view_article.php?article=69831

What Does a Search Engine Marketing Company Do?

The world of search engine marketing is driven by quality. A complex and analytical process, it demands constant monitoring and sound research. As a marketer, you will, in all likelihood, be tempted by the plethora of benefits attached with this marketing service. However, it is not as easy a task as presumed by many. And here lies the importance of a service provider or company dealing in these services.

Web business owners ought to have a good-quality website, that is designed and structured in accordance with search engine guidelines. But, it is not easy to keep oneself up-to-date with all that's happening in the world of Internet alongside managing one's business. This is why experts advise businesses to hire services of companies that have proven expertise in these fields.

Ineffective campaigns and wrong budgeting can negatively impact your business. Therefore, you need to choose firm that can take care of your site's optimization and work towards improving your visibility on search engines.

When it comes to your website, they will ensure that everything, from design to content and from navigation to submission, is done as per your business requirements. Most of these companies keep the following tips in mind when going about optimizing your site:

1) The web page content of your site and sponsored links should be clearly distinguishable, in terms of colour or font size. By doing so, you can easily track the results of your own advertising strategies. This will also make crawling easier for search engine spiders, thus ensuring faster indexing of your site.

2) tie your ads to a page that is informative and relevant to your product or service. Diverting them to an irrelevant page means you stand the risk of losing them as potential buyers.

3) Landing page is extremely significant in search engine marketing services. When users are diverted to your site on clicking on a link, they look forward to pages that have the information they are seeking. Therefore, your landing page should have the right allure to retain these users and eventually convert them. Or else, you will end up paying for clicks that will not bring in any sales for your business. Make your landing pages attractive, both in terms of design and content.

4) Avoid creating web pages that demand users to register themselves in order to access further information. Most pages should be easily accessible, without any preconditions. You can, of course, ask for registration in certain important sections. However, you will have to lure users into signing up for your service.

5) Try to carve a unique identity for your brand or business in the online marketplace. The main challenge for an Search Engine Marketing Company is to promote your site and get you traffic that can comprise your prospective customers. This uniqueness can be in the form of either site structure or promotional strategies.

These companies can rake in the profits for your web business because they are well-aware of the trends prevalent in the industry, and have professionals who can customise solutions for your optimization problems.

Source: http://ezinearticles.com/?What-Does-a-Search-Engine-Marketing-Company-Do?&id=817140

Increase Return Traffic to Strengthen SEO Services

When businesses get into search engine marketing, their main objective is driving new visitors to their website. Almost all optimisation strategies devised by webmasters are centered around the same objective, and this is possibly the greatest mistake they can make. It is true that new visitors pep up the traffic influx of a website; but is it wise to neglect the importance of old visitors?

Apart from catering to new users, webmasters have to formulate strategies to bring back old users in the form of return traffic. All web users have certain favourite websites, that they access frequently for daily doses of information and entertainment related to their fields of interest. If webmasters can get their sites to this level, it'll definitely spell success for their SEO campaigns.

Web analytics is one service that can be extremely useful in driving return users to your site. It'll help you analyse prevalent online trends and customer behaviour. The log files of your website will also provide a good insight into visitor reactions, thus helping you identify pages that are retaining or repelling users.

People who bookmark your pages are quite likely to come back once in a while. Buyers - prospective or otherwise – will, in all likelihood, visit your site more than once. Return traffic also fosters viral marketing - when users buy something from you, they talk about it to their family, friends and peers, thus publicising your business by word of mouth.

Retaining users is not as easy a task as it sounds to be. Your website should have appealing content matter; something that users have not read elsewhere, something that interests them enough to make a return visit, and above all, something that benefits them. You also need to upgrade your site constantly, catering to latest SEO service guidelines and design techniques. By doing so, you can ensure that users will not find your site boring or static.

It is also imperative that you do away with elements that irk visitors. Things like drop-down menus, scrollers, dragable objects, colours, fonts, etc. have to be dealt with smartly. Review the content of your site periodically. This will help effective Search engine optimizationredirects as much as possible.

When people come back to your website, they would definitely not like to see the same mistakes on your pages. Let your users feel refreshed after every visit to your site. This return traffic will ultimately go on to benefit your campaign in a major way. Use it to your advantage!

Source: http://www.goarticles.com/cgi-bin/showa.cgi?C=708010

Write Articles for Search Engine Marketing Success

Article submission is one of the most effective and convenient off-page search engine optimisation techniques. However, it is important to realise that web content writing is a professional domain; one that involves basic knowledge of the optimisation process along with a sound understanding of the online marketplace.

What is it that makes your articles capable of marketing your business. Apart from having impelling, well-written content on your web pages, you can hire professional writers or content developers to write articles related to your business or industry at large. These articles can then be submitted on to numerous free or paid directories in order to drive high-value traffic to your website. The following tips will help content writers in doing a better job:

i) It is wise to write on topics that interest you. Do not delve into subjects that you are uncomfortable with. Use simple and user-friendly language that does not require the use of dictionaries. Your main aim should be to get your point across to people with very basic knowledge of the subject.

ii) Search engines are constantly devising new guidelines for website crawling and indexing. Therefore, you too, as a writer, have to generate fresh ideas and incorporate them in your write-ups. Subscribe to feeds so as to keep yourself updated about latest developments in your industry. Participation in forums will help you find out the pros and cons of these developments.

iii) It is not always essential to write for search engines. At times, you should write only for readers looking for informative articles on varied subjects. Also, make sure that your write-ups are as error-free as possible, in terms of grammar, language and facts.

iv) Use the resource box to reinforce your credibility as a writer. Try not to use it just for the purpose of search engine marketing.

We often tend to neglect the power of the written word, especially in the online scenario. Let us not forget, content is still the King here. Make use of article marketing to be successful at generating search engine traffic for your website.

Source: http://www.articlesbase.com/article.php?aid=265353