Tuesday, December 11, 2007

Search Engine Optimisation Tips for One-Way Linking

Link popularity is a critical aspect of off-page search engine optimisation. This popularity is dependant on the number of links pointing to your web pages. At least, this is what most search engines take into consideration when ranking pages for result listings. If you have popular or highly-relevant websites pointing towards your pages, you have a better chance of procuring top rankings. Google users should remember that incoming links is a big determinant of your PageRank, another measure of success with this search engine.

One-way linking is a process wherein you get links pointing to your site without having to reciprocate the link. It is highly advantageous as you are in a win-win situation – your site is being promoted without you having to return the 'favour'. When you go about acquiring one-way links, it is imperative to remember that such links will be beneficial only if they come from sites that are good quality and have subject matter that is relevant to your business or industry at large.

Considered to be a just and open way of link building, one-way links are of huge significance in search engine optimisation services. In fact, many search engines are biased towards websites that have valuable one-way links. The following tips will help you strategise the process of getting one-way links that matter:

- Try submitting articles in ezines or other online directories. Go for the free ones as you will be in an advantageous position even if your write-ups don't work. When you submit articles into popular directories, you can get a link back that will be substantial for your optimisation campaign.

- Write content that is informative and impelling. When other webmasters go through your website, they should be lured enough to place your link on their site.

- Get into directory submissions and get links from these directories. When you submit your site's URL into online directories, users visiting them will be redirected to your web pages. This is one of the most effective techniques in search engine optimisation.

- If you make an online purchase, write a nice testimonial with regard to the product or service you have used. Use the URL of your website in the write-up. By doing so, you will have the chance of getting a link back from the vendor, who'll be more than happy to publish your comments on his site.

These simple tactics can be quite effective if put to good use. However, you need to pick the right sites and directories for link building, because this decision will eventually determine the success of your campaign.

Source: http://www.articlemotron.com/Article/Search-Engine-Optimisation-Tips-for-One-Way-Linking/128585

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